BRANDING, MARKETING & HIGH-VOLUME SOCIAL MEDIA
Specializing in both conceptual branding design, as well as, high-volume, fast-turnaround marketing, social, and editorial production across print and digital platforms.
Highly skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with hands-on experience in editorial layout, brand identity systems, and high-volume social media content creation for Instagram and TikTok.
ART TO WEAR — Campaign Design (NCSU)
A multi-piece promotional campaign for North Carolina State University’s Art to Wear program, designed to increase event visibility and audience engagement.
The system focuses on typographic hierarchy, adaptable layouts, and visual consistency across print formats including posters, tickets, postcards, and supporting materials.
Tools: Adobe Photoshop
Focus: Campaign Design · Print Design · Typography · Visual Communication
Deliverables: Posters, tickets, postcards, promotional materials
ICONIC GALLERY — Brand Identity System
Brand identity system for a gallery concept, designed for use across promotional and exhibition materials.
The system establishes a consistent visual approach for print and digital applications, using typography, collage, and layered composition.
Applied across mockups to test scalability and consistency across formats.
Tools: Adobe Photoshop
Focus: Brand Identity · Marketing Design · Layout Systems · Visual Communication
Deliverables: Logo, identity system, posters, promotional materials
OSHATZ — Brand Identity System
A structured identity system for a contemporary lifestyle/product concept focused on scalability, clarity, and functional application.
Emphasis is placed on modular design logic, typographic hierarchy, and consistency across commercial touchpoints.
Developed through real-world mockups to evaluate usability across print and digital formats.
Tools: Adobe Photoshop
Focus: Branding · System Design · Typography · Visual Identity
Deliverables: Identity system, typography system, digital & print applications
CAROLINA STYLE MAGAZINE — Fashion Editorial Layout
Editorial contributor for Carolina Style Magazine, supporting print and digital fashion-focused content production.
This featured layout uses bold typographic hierarchy and structured composition to support fashion storytelling and visual rhythm across the page.
Work spans editorial layout, content pacing, and publication-ready design across print and web formats.
Tools: Adobe InDesign · Adobe Photoshop
Focus: Editorial Design · Magazine Layout · Fashion Editorial · Typography
Deliverables: Print spreads, editorial layouts, web-adapted content
CITY OF RICHMOND — Promotional Poster Design
Promotional poster designed for the City of Richmond to support public engagement and event visibility. The design features custom-developed typography and an asymmetrical layout, creating a dynamic visual system that draws attention while guiding the viewer through key information.
Developed in Adobe Illustrator, the composition balances expressive typographic form with controlled hierarchy and spacing to maintain clarity across both print and digital formats.
Deliverables: Promotional poster
Tools: Adobe Illustrator
Focus: Marketing Design · Typography · Layout · Visual Communication
RUE 17 — Menu Design
Menu system design for Rue 17, a French restaurant in Richmond, Virginia, specializing in escargot and seafood.
The layout translates a fine dining experience into a structured editorial format, balancing readability, pacing, and elegance.
Typography and hierarchy guide guests through courses while reinforcing the restaurant’s French culinary identity.
Tools: Adobe Photoshop
Focus: Editorial Design · Menu Design · Typography · Hospitality Branding
Deliverables: Full menu system
VISUAL HIERARCHY & GRID SYSTEM — Instructional Design (NCSU)
An instructional piece developed for North Carolina State University demonstrating foundational principles of visual hierarchy and grid-based composition.
The design clarifies how typography, spacing, and alignment structure information flow and guide viewer attention.
Created as a teaching tool to support foundational lessons in layout and composition.
Tools: Adobe Illustrator
Focus: Layout Design · Visual Hierarchy · Grid Systems · Typography
Deliverables: Instructional composition
DESIGN FIRM WORKSHOP — Email Campaign Design
Email mailer designed for a design firm to promote a hands-on workshop hosted in a live studio setting. The concept emphasizes a highly visual, design-forward approach to reflect the studio’s aesthetic while clearly communicating event details and registration information.
Created using Adobe Illustrator and Adobe Photoshop, the layout is built on an asymmetrical grid system with expressive typographic composition. The design balances visual impact with structured hierarchy, ensuring clarity and readability across desktop and mobile formats.
Tools: Adobe Illustrator, Adobe Photoshop
Focus: Marketing Design · Email Design · Typography · Layout Systems
Deliverables: Email mailer
SOCIAL MEDIA CONTENT & DESIGN SYSTEMS
Specializing in scalable visual systems for high-volume social media production across Instagram and TikTok.
Focus on building consistent typographic frameworks, modular layouts, and platform-specific design systems that support rapid content output without losing visual identity.
INSTAGRAM — 32K Followers (@mariecordella)
Developed a modular visual system for custom dressmaking and luxury fashion storytelling. The system maintains consistency across high-volume content through structured typography, controlled composition, and editorial pacing.
Designed to balance aesthetic refinement with ongoing content production demands.
TIKTOK — 73K Followers (@puppyville)
Built a high-output content system centered on rescue animal storytelling and short-form narrative structure. Emphasizes on-screen typography, pacing, and clarity to maintain visual consistency across frequent uploads.
Designed for rapid iteration while preserving strong narrative engagement and emotional clarity.
FIGMA + UI/UX
Proficient in Figma and UI design, with a strong ability to balance visual presicion and user experience.
Focused on crafting clean, engaging interfaces while also considering how designs feel in use—prioritizing intuitive navigation, clear hierarchy, and seamless interactions. Combines attention to detail in layout, typography, and color with a user-centered mindset to create designs that are both aesthetically compelling and functionally effective.