BRANDING, EDITORIAL DESIGN, ART DIRECTION & EXPERIENTIAL STORYTELLING
Multidisciplinary designer specializing in both conceptual branding design, as well as, high-volume, fast-turnaround marketing, social, and editorial production across print and digital platforms.
Highly skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) + Figma and Canva, with hands-on experience in editorial layout, brand identity systems, and high-volume social media content creation.
MONTCLARE & MERCER — Brand Identity, Logo Design & Digital Campaign
Brand identity and digital marketing system designed for Montclare & Mercer, an elevated home décor and interiors concept. The project included full logo development alongside a cohesive suite of promotional assets designed to establish a consistent visual language across key digital customer touchpoints.
The system was created using Adobe Illustrator and Adobe Photoshop, and includes a website homepage banner, email marketing banner, and subscription pop-up window. Each asset was designed to function within different formats while maintaining a unified typographic and compositional system.
Deliverables: Logo design · Website homepage banner · Email banner · Subscription pop-up
Tools: Adobe Illustrator · Adobe Photoshop
Focus: Brand Identity · Digital Design System · Email Marketing · Web Design Assets · UI Marketing Design · Typography · Layout Design
VORM COLLECTIVE — Brand Identity & Website Design
Developed a brand identity for VORM Collective, an artist collective and cultural platform based in Rotterdam, the Netherlands. The project focused on creating a visual language that reflects the collective’s commitment to artistic development, creative exchange, and community engagement.
The scope of work included the design of a responsive website and supporting brand assets, establishing a cohesive visual presence across digital touchpoints. The final identity and website design were created using Adobe Illustrator and Adobe Photoshop.
Deliverables: Brand Identity · Website Design
Tools: Adobe Illustrator · Adobe Photoshop
Focus: Brand Identity · Website Design · Visual Communication
ART TO WEAR — Campaign Design (NCSU)
A multi-piece promotional campaign for North Carolina State University’s Art to Wear program, designed to increase event visibility and audience engagement.
The system focuses on typographic hierarchy, adaptable layouts, and visual consistency across print formats including posters, tickets, postcards, and supporting materials.
Tools: Adobe Photoshop
Focus: Campaign Design · Print Design · Typography · Visual Communication
Deliverables: Posters, tickets, postcards, promotional materials
ICONIC GALLERY — Brand Identity System
Brand identity system for a gallery concept, designed for use across promotional and exhibition materials.
The system establishes a consistent visual approach for print and digital applications, using typography, collage, and layered composition.
Applied across mockups to test scalability and consistency across formats.
Tools: Adobe Photoshop
Focus: Brand Identity · Marketing Design · Layout Systems · Visual Communication
Deliverables: Logo, identity system, posters, promotional materials
OSHATZ — Brand Identity System
A structured identity system for a contemporary lifestyle/product concept focused on scalability, clarity, and functional application.
Emphasis is placed on modular design logic, typographic hierarchy, and consistency across commercial touchpoints.
Developed through real-world mockups to evaluate usability across print and digital formats.
Tools: Adobe Photoshop
Focus: Branding · System Design · Typography · Visual Identity
Deliverables: Identity system, typography system, digital & print applications
DESIGN FIRM WORKSHOP — Email Campaign Design
Email mailer designed for a design firm to promote a hands-on workshop hosted in a live studio setting. The concept emphasizes a highly visual, design-forward approach to reflect the studio’s aesthetic while clearly communicating event details and registration information.
Created using Adobe Illustrator and Adobe Photoshop, the layout is built on an asymmetrical grid system with expressive typographic composition. The design balances visual impact with structured hierarchy, ensuring clarity and readability across desktop and mobile formats.
Tools: Adobe Illustrator, Adobe Photoshop
Focus: Marketing Design · Email Design · Typography · Layout Systems
Deliverables: Email mailer
WOMEN’S HEALTH ALLIANCE — Brand Identity, Logo Design & Conference Campaign
Brand identity and campaign system developed for Women’s Health Alliance to promote the 7th Annual Women’s Health Conference, focusing on the impact of physical and mental health among women. The project included logo development and a cohesive set of digital and physical assets designed to maintain a consistent visual identity across multiple platforms.
Created using Adobe Illustrator and Adobe Photoshop, with generative AI used during the initial logo exploration phase. The final identity was refined into a unified campaign system supporting event promotion and audience engagement.
Deliverables: Logo design · Conference branding · Invitation letter · Social media graphics · Digital ads · Event signage · Branded pens · Branded pins
Tools: Adobe Illustrator · Adobe Photoshop · Generative AI
Focus: Brand Identity · Campaign Design · Event Marketing · Print & Digital Systems · Visual Communication
CITY OF RICHMOND — Promotional Poster Design
Promotional poster designed for the City of Richmond to support public engagement and event visibility. The design features custom-developed typography and an asymmetrical layout, creating a dynamic visual system that draws attention while guiding the viewer through key information.
Developed in Adobe Illustrator, the composition balances expressive typographic form with controlled hierarchy and spacing to maintain clarity across both print and digital formats.
Deliverables: Promotional poster
Tools: Adobe Illustrator
Focus: Marketing Design · Typography · Layout · Visual Communication
ROYAL PERSIAN RUGS — Brand Identity, Email Banner & Mailer Design
Brand identity and promotional campaign materials designed for Royal Persian Rugs, a boutique oriental rug showroom in Bethesda, MD. The project included custom logo design alongside a coordinated email banner and direct mailer system developed to support seasonal marketing.
Created in Adobe Illustrator, the design direction combines elegant typography, structured composition, and balanced spacing to reflect the craftsmanship, heritage, and tactile richness associated with traditional oriental rugs.
Deliverables: Logo design · Email banner · Printed mailer
Tools: Adobe Illustrator
Focus: Branding · Typography · Layout Design · Marketing Design · Visual Communication
RUE 17 — Menu Design
Menu system design for Rue 17, a French restaurant in Richmond, Virginia, specializing in escargot and seafood.
The layout translates a fine dining experience into a structured editorial format, balancing readability, pacing, and elegance.
Typography and hierarchy guide guests through courses while reinforcing the restaurant’s French culinary identity.
Tools: Adobe Photoshop
Focus: Editorial Design · Menu Design · Typography · Hospitality Branding
Deliverables: Full menu system
VISUAL HIERARCHY & GRID SYSTEM — Instructional Design (NCSU)
An instructional piece developed for North Carolina State University demonstrating foundational principles of visual hierarchy and grid-based composition.
The design clarifies how typography, spacing, and alignment structure information flow and guide viewer attention.
Created as a teaching tool to support foundational lessons in layout and composition.
Tools: Adobe Illustrator
Focus: Layout Design · Visual Hierarchy · Grid Systems · Typography
Deliverables: Instructional composition
FIGMA + UI/UX
Proficient in Figma, Canva and UI design, with a strong ability to balance visual presicion and user experience.
LUXURY RETAIL E-COMMERCE CONCEPT — UI/UX Design
UI/UX and interface design created for a luxury retail e-commerce website concept focused on delivering an elevated and intuitive digital shopping experience. The project includes homepage layouts, product pages, navigation systems, and responsive interface components developed with an emphasis on clean composition, refined typography, and seamless user flow.
Deliverables: Homepage design · Product page layouts · Mobile UI concepts · Navigation system · E-commerce wireframes
Tools: Figma · Adobe Photoshop · Adobe Illustrator
Focus: UI/UX Design · Luxury E-Commerce · Interface Design · Responsive Design · User Experience · Typography · Visual Hierarchy
SOCIAL MEDIA CONTENT & DESIGN SYSTEMS
Specializing in scalable visual systems for high-volume social media production across Instagram and TikTok.
Focus on building consistent typographic frameworks, modular layouts, and platform-specific design systems that support rapid content output without losing visual identity.
INSTAGRAM — 32K Followers (@mariecordella)
Developed a modular visual system for custom dressmaking and luxury fashion storytelling. The system maintains consistency across high-volume content through structured typography, controlled composition, and editorial pacing.
Designed to balance aesthetic refinement with ongoing content production demands.
TIKTOK — 73K Followers (@puppyville)
Built a high-output content system centered on rescue animal storytelling and short-form narrative structure. Emphasizes on-screen typography, pacing, and clarity to maintain visual consistency across frequent uploads.
Designed for rapid iteration while preserving strong narrative engagement and emotional clarity.